SLS Blog

Greetings from Our New Frontier
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Working from home is an alien concept for some of the SLS crew, but the new routines have helped us realize the importance of remaining connected. We checked in to see how everyone’s doing. This week’s blog covers how our...
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A Question of Resilience
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Right now, questions about what resilience is and who has it seem more relevant than ever. If you ever pause and wonder whether you and your business can make it through the COVID-19 crisis, there’s good news.
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Keep Calm and Click On
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It’s frustrating to be inside and away from friends and family—we know! But there are plenty of inventive ways to unwind. Check our list of virtual experiences that get you out of your head and into the digital world.
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Drawing Attention in a Digital World
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Working virtually from home this week prompted Street Level Studio’s creative director to share his take on the creative process and the power of the pencil (particularly the Blackwing). He believes sketching ideas and concepts—rather than rushing to render precise...
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Another Creative Way to Atomize Video
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“Atomizing”—the breaking apart, remixing, and reusing of marketing content—is a smart strategy for maximizing its ROI. And it’s an especially effective strategy for videos, which can be time-consuming and costly to produce. We worked with Canon Solutions America on a...
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Doing It for Ourselves
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Years ago, our content strategist had the extraordinary luck to meet Jean, one of the women who bravely carried the banner in a Philadelphia women’s suffrage parade during the early 1910s. We take a look at their visit in the...
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Timing Isn’t Everything
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We may be breaking some “best time to post” rules by posting on a Saturday, but we believe timing isn’t everything. Check out three of our reasons for rebelling against the rules of engagement.
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Diversity Begins Behind the Camera
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After the controversy surrounding the lack of diversity among this year’s Academy Award nominees, Black History Month seemed like a good time to take a closer look at African Americans in cinematic arts. And as designers of all kinds of...
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Direct Mail’s Superpowers
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Despite the current obsession with consuming content on a screen, direct mail remains one of the mightiest components of the marketing mix. Our experienced creative team has been producing great direct mail for decades and watching it evolve. Check out...
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Tanya Goes to KBIS
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We believe you can’t really be a strategic partner for clients unless you do the marketing equivalent of “walking a mile in their shoes.” SLS President Tanya Fretheim just traveled 1,800 miles to join our client Beko US at the...
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