Brand Strategy

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Email Marketing 101
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There’s a new message in your inbox. Have you read it yet? The flood of emails people receive every day makes it harder for your messages to stand out. Take a look at four essentials your emails need to effectively...
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We Smell Success Brewing
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A brand’s story can make or break customer engagement, especially when it comes to introducing a new service or product. Luckily, home appliance brand Beko had both a rich brand identity and a product steeped in a unique culture. Read...
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More Than Just a Basic Instinct
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What does it take to lead a creative agency? What if you’re a woman? Does that make a difference? We wanted to find out, so who better to talk to than our own Tanya Fretheim?
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#hashtags #howmany
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Since Street Level Studio launched its own Instagram account, a discussion has bubbled up amongst the team: How many hashtags do we include? How many is too many? Do we actually need to include hashtags at all since this isn’t...
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Gain More by Giving Away
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Coming up with unique, yet useful, trade show giveaways is difficult. Getting those items to entice prospective clients to learn more about your brand seems even more so. However, with the right plan, you can gain engagement both at the...
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An Insider’s Look at the SLS Logo Rebranding
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An Insider’s Look at the SLS Logo Rebranding Take a look behind the curtain and explore the ins and outs of our recent Street Level Studio rebranding. Grogg, our creative director, and Chris, one of our senior designers, led the...
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Partnering for Goods
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Passionate people get things done. Not only that, but they get things done with greater efficiency. Aaron Carlson of Uptight Goods has identified an efficient solution to a food-related problem and has taken steps to propel his passion project forward.
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We’ve All Gone Mobile, Why Can’t Video? — Series 2 of 7
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Whether you like it or not, vertical videos are becoming increasingly popular and will continue to gain traction. This is in large part due to their ease of viewing on mobile devices and, furthermore, social platforms. Our smartphones were built...
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Finding Your Type
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Queen of Comic Sans has a nice ring to it, but we would never associate such a young, unpolished, or controversial typeface with Her Royal Majesty. Read about our recommendations for the monarch’s brand and learn how to find your...
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Breaking into Video Marketing — Series 1 of 7
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Video has arrived, and it’s not going anywhere any time soon. From Instagram and Snapchat to sponsored ads, videos are created and viewed everywhere. There are 72 hours of video footage uploaded to YouTube every minute and Periscope users have...
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