Design

Pixels 101 Version 2.0
||
What’s your pixel IQ? Did you know just because an image has a lot of pixels that doesn’t necessarily mean it will print out large? Or that fewer pixels is not an indicator of lower quality? To clear up some...
continue reading
Did Helvetica Just Get Lucky?
||
The fascination with font design continues. A recent Printmag.com article took a “what if” look at Helvetica’s rise to “typographic celebrity.” Did Helvetica just get lucky? Click the link to check out the article.
continue reading
Taking SLS Design to the Streets
||
Do you know what mainstay of modern urban design was first spotted along Chicago’s Magnificent Mile nearly 40 years ago? The answer: light pole banners.
continue reading
We Smell Success Brewing
||
A brand’s story can make or break customer engagement, especially when it comes to introducing a new service or product. Luckily, home appliance brand Beko had both a rich brand identity and a product steeped in a unique culture. Read...
continue reading
How We Want to Celebrate World Design Day
||
On April 27, the international design community is celebrating World Design Day 2019, with a special focus on women designers who create “intelligent, inclusive, sensitive design whether to make big differences or small ones.”
continue reading
An Insider’s Look at the SLS Logo Rebranding
||
An Insider’s Look at the SLS Logo Rebranding Take a look behind the curtain and explore the ins and outs of our recent Street Level Studio rebranding. Grogg, our creative director, and Chris, one of our senior designers, led the...
continue reading
Partnering for Goods
||
Passionate people get things done. Not only that, but they get things done with greater efficiency. Aaron Carlson of Uptight Goods has identified an efficient solution to a food-related problem and has taken steps to propel his passion project forward.
continue reading
Finding Your Type
||
Queen of Comic Sans has a nice ring to it, but we would never associate such a young, unpolished, or controversial typeface with Her Royal Majesty. Read about our recommendations for the monarch’s brand and learn how to find your...
continue reading
Smaller is Superior
||
From the onset, the Madison Avenue dream was a large office, spanning several floors, in skyscrapers overlooking the bustling streets below. But is that the best way to connect with clients and consumers? We don’t think so.
continue reading
5 Female Influencers in Advertising: Then and Now
||
In honor of National Women’s History Month, here are some of the key players throughout advertising’s history.
continue reading