Digital Marketing

RE: Concerning Subject Lines
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We’ve all done it: Scrolling through our inboxes, we delete any email with subject lines that scream things such as “Watch this webinar!” and “Click here for a FREE trial!” Then there are those subject lines that are so uninteresting,...
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We’ve All Gone Mobile, Why Can’t Video? — Series 2 of 7
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Whether you like it or not, vertical videos are becoming increasingly popular and will continue to gain traction. This is in large part due to their ease of viewing on mobile devices and, furthermore, social platforms. Our smartphones were built...
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Breaking into Video Marketing — Series 1 of 7
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Video has arrived, and it’s not going anywhere any time soon. From Instagram and Snapchat to sponsored ads, videos are created and viewed everywhere. There are 72 hours of video footage uploaded to YouTube every minute and Periscope users have...
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The Gamechanger: An Inkjet Webinar
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We have mastered the art of designing for inkjet, so we teamed up with PaperSpecs and Canon Solutions America to create a webinar to share our combined knowledge of the possibilities of inkjet printing. Read how you can optimize the...
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5 Female Influencers in Advertising: Then and Now
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In honor of National Women’s History Month, here are some of the key players throughout advertising’s history.
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Pixels 101: An Introduction to Resolution and Print Size
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The humble pixel. A simple, four-sided object (usually a square or rectangle) that is at the heart of our digital world today, and yet it is so often misunderstood. The term pixel has been around since at least the early...
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A Modern Look for Inspirion Wealth Advisors
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Earlier this year, we created a new website and corresponding marketing materials for Inspirion Wealth Advisors, a progressive, high-end financial advisory firm.
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What Are the Four Keys to a Better Website?
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What are the four keys to a better website? Learn how you can provide a better user experience.
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Big Things Are Happening on Small Screens
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Mobile apps have emerged as a critical channel for delivering engaging information. Are you taking advantage of this powerful medium?
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James and Kent vs. the Marketo Certification Exam
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See how team members James and Kent fared when they took a really intense exam to become Marketo Certified Experts.
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